vitaplease - 7:16 pm on Mar 1, 2003 (gmt 0)

I think Google will have split content ads from search ads in the future.
I understand they do it for the moment to get to a critical mass.

Nevermind their ROI relative to search ads.
For every positive report a negative will surface.

Choice is king - always.

It just does not make sense to have the best quality site, and therefore first positions in the SERPS, but being forced to pay for search ads as well at increadible CPC rates, just to reach Google groups and Google content through ads.
Google can get away with it because they monopolise the market, but it does not make sense long term.

If Google content targeted advetising wants to be a revolutionary alternative to banners, it has to create its own market, its own pricing.