This is a promise: I will never directly speak to you again GoogleGuy, because it is not my privilege and I respect you too much. One more try: I KNOW that content targeted ads are exciting- it has been exciting for 7 years. What is not exciting is when our favorite search engine now rep's content targeted ads on a BID (this is new) basis, the advertiser has little to no control of where they show up, and when they do, GOOGLE HAS VESTED INTEREST in those properties. I have read you carefully, but you still will not acknowledge this. WHY? If I wanted to buy a content ad on a third party site, I would carefully select the site, pick up the phone and negotiate. NOT BID. NOT throw my hat into the ring blindly. Years ago I used to say, if you are a car site, and you call up DoubleClick, and say I need to place an effective ad in context. They would enthusiastically say, ok- your in the right place I have the contextual buy for you on kellybluebook. Little did people know that Kellybluebook was 1 of only 2 car sites that doubleclick rep'd (they owned their inventory). You now own the blog inventory- you will now rep it. Will you introduce great "smart" targeting technology- of course you will. That is not the issue- years ago, smart campaign technology was introduced that adjusted campaings on the fly based up CTRs. GoogleGuy will you acknowledge 1) this user/prospect is not as valuable as the SERP user/prospect and 2) will you acknowledge that what you are doing is in fact not that new, without using the banner vs. content text ad argument. Again, thank you. And a promise is a promise.