Learning_Curve - 6:28 am on Feb 28, 2003 (gmt 0)

How much will Google pay traffic generators (publishers)?

Overture, for example, says it's paying nearly 65 percent. AdWords may pay even more since AdWord's average cents per click would be lower than Overture's (so Google may compensate with a higher cut to the "publisher").

In their relationships with Yahoo and AOL, Google is in the weaker position, thus 65 percent (mas o menos) goes to Yahoo and AOL. With content-targeted AdWords, however, Google is in the more powerful position with many smaller publishers.

So, let's imagine Google keeps 65 percent and gives 35 percent to publishers.

With that kind of money going to publishers, the economic viability of online publishing could change dramatically.

Some publications would be developed just to maximize content-targeted AdWords revenue.

Some niche products could take-off by finally being able to reach their niche audiences.

All in all, it should be very good for many small and medium advertisers.