2-3% CTR for a Google CPC is NOT good when the company is clearly interested in making more money- thats my point (SERPS listings are 100% free- NO MONEY). I love adwords, its great. Dont, however, for a second think that the quality of user that you are getting from Google's non-search related syndication is 1/10th as good as a user from a SERP page using ADwords or a Web Matches on Google. Also make no mistake about the fact that this decision is money driven, not what is in the best interest of their CPC users. I will stop my posting on this topic now, but bottom line is that what adwords clients are now paying for on a CPC basis is NOT the same user as we were getting before. Not even close. Google is caught in a pickle between relevancy/pro-active prospects and revenue/reactive prospects. accordingly, it has decided to spead its wings to third party content sits as a way out. I will remain loyal to google, and adwords i will just be opting-out of third party content syndication (i hope i can do that and still keep AOL). Thanks.