Chicago - 12:57 am on Feb 28, 2003 (gmt 0) [edited by: Chicago at 2:40 am (utc) on Feb. 28, 2003]
understood...but a user can also OPT to put brackets [widget] around keywords so the Ad only shows up when a user types in the exact phrase. unfortunately it just doesn't happen. the average keyword buyer (not us) does not opt out of syndication. It is not the default setting, nor is opting out of this program. Why? To maximize revenue. My point in the post was not to diminish this service. Relative to the majority of the media buys out there, the new google service is good (in context). The point is, MARK THIS DAY- cause google is no longer some anti-mainstream, think-tank born, private company with clean and relavant searches. They ARE now a doubleclick of the world -the very thing I dislike most about our business- conflicts of interest. Is Google a search engine or is Google a Content player that uses self serving tactics to promote revenues on the properties they now own. Google did not get to where they are (75% market share -Wall Street Journal)by accident. They did it by turning their heads to common wisdom and working for the consumer. Hello Advertising.com, hello ValueClick.. meet the "new Google" -- Run of Category Buy on a CPC basis (that's all this is my friends)- the difference is we have to bid, and unfortunaley, we won't pick the sites that we appear on---- and those sites that we do appear on - Google has vested (money) interest in. I hate to be so cynical it is not my nature, I just wished Google made some other decisions to maximize their revenue. We will give you money Google. Don't syndicate me on something that I have no reference point for. Syndicate me on AOL and Yahoo SERPs. And let us pay you for higher CTRs (click thru rates) on your SERPs for CPCs. It is ok - really.
[edited by: Chicago at 2:40 am (utc) on Feb. 28, 2003]