daroz - 7:57 pm on Feb 27, 2003 (gmt 0)

born2drv:

I think that would be a valid concern if the 'topics' of the pages were somewhat static.

Look at the pages we now see AdWords on -- Slashdot (All of OSDN?), Blogger... etc...

For the most part these pages are fairly dynamic. The challenge to Google is to be VERY fresh with these pages so the keywords used to generate the ads are relivant. This way the advertisers will want to stay with AdWords because the impressions will 'almost always' be relivant.