skiguide - 5:50 pm on Feb 27, 2003 (gmt 0)

SkiBum Said: "Google is the first kid on the block"
Kaz Said:
>> actually overture announced yesterday they are also moving forward with 'contextual advertising'.
Note to self -

Google = Content-Targeted Advertising
Overture = Contextual Advertising

Google = Implements first
Overture = Announces firt
##
(edited to add: thanks figment88 - i didn't catch your post before mine)

Actually, Sprinks introduced ContentSprinks & DirectSprinks months ago & has been using ContentSprinks on a network of decent distribution partners including: About.com (obviously), & the listings now run on (or will in the next week): iVillage, Earthlink, PlanetOut, c/net, Forbes, Marketwatch, Infobeat, etc.

Granted, Sprinks is far behind the capability & reach of Google/Overture, but let's at least give credit where credit is due for being first:)

In terms of ROI, agreed that you need to know a full list of distribution partners - and that's always been one of Sprinks issues, but there is some measurable ROI on many of the contentsprinks areas.
would be nice to see Google/Overture take the lead in accurately showing distribution.

[edited by: skiguide at 5:54 pm (utc) on Feb. 27, 2003]