Hey, webdiversity, I think you said that Google should mail all its advertisers to alert them to that change, and I believe that's in the works. kyr01, this is a good match for lots of sites. People who normally run banner ads may want to try it, but anyone who doesn't want ads just doesn't need to try it. But everyone should experiment with it (for free) for the next couple weeks. The people that I've talked to say that content ads have conversion rates on par with keyword ads--and ROI and conversion are what you want to track the most. This really is a different way to advertise, so take some time to read all the info. It takes a little while to sink in. Marketing Guy, you're definitely getting all the different ways this can be good for advertisers and the web.