Marketing_Guy - 3:54 pm on Feb 27, 2003 (gmt 0)

There are websites out there that are purely informational and need source of revenue to pay the bills.

They dont have competitors as most of the related websites would be additional useful information for thier users.

Remember these are targetted conent ads, not targetted SEO padding ads! ;)

The more i think about it, the more i think this will we be a great development for the web. Content orientated websites will get revenue from non intrusive ads. Business websites will get advertising on relevant sites through targeted ads, advertising on the SERPs and advertising on Froogle.

All Google are doing is protecting their original business aim to offer quality search results.

They are doing it by giving SEOs and webmasters a cost effective way to legitimately market their sites (ie, and not spend all their time trying to second guess Google's algo).

Instead of battling spammers, they are offering a more effective source of revenue for them, thereby protecting the quality of their index.

Naturally some will still spam, but I would imagine a lot of multiple-keyword-stuffed-domain-hidden-text-mass-email-spammers will find targeting marketing much more cost effective and low risk (especially as Google are making it incredibily simple for them...). ;)

IMHO anyway
Scott