kyr01 - 3:39 pm on Feb 27, 2003 (gmt 0)

I wonder: who is the webmaster going to host content targeted ads, when these ads are mostly coming from direct competitors?
I work quite hard to add new and fresh content, and I am surely not going to give that away in exchange for a share of Adwords clicks. Everything suddenly looks similar to Microsoft's Smart Tags or eZula's TopText. Do we really want to wide open the doors of our sites?
It would be much better if we could have the choice of selecting partners, avoiding our closest competitors, that instead are obviously going to be the most interested advertisers (besides, what a shame: hosting an ad from a direct competitor really looks like an admission of inferiority!).