Edwin - 3:31 pm on Feb 27, 2003 (gmt 0)

I think they'll get a lot of mileage from persuading large content sites to throw out their huge GIF skyscraper ads and replace them with faster-loading yet similar space-occupying text ads.

After all, I would bet that 5 small text ads in a neat column will get a LOT more clicks than one big ugly flashing GIF...

Depending on the revenue share and other criteria for partnership, it may even mean that any large site can do a MyWay.com and go "pure text" for its advertising...