musicales - 1:36 pm on Feb 27, 2003 (gmt 0)

This strikes me as much bigger news for site owners than things like froogle, and potentially a very clever move. What's to stop them offering ads all over the web and ripping the heart out of current advertising agencies - they just need to offer publishers a competitive rate and every site will have their ads.

It will be interesting to learn what kind of criteria they accept sites on - will it only be high quality/traffic sites? The blogs aspect implies they're going low quality, mass market, in which case they'll be pushing the ads everywhere.

It's also good news for the main Google site I think - if they can generate much of their income away from google.com and keep the core search unchanged I think that's big relief all round - far better than a home page more cluttered with My Google, Google Email, Google Web Hosting..
and I think a far better business model.