hannamyluv - 1:33 pm on Feb 27, 2003 (gmt 0)

I wish they had given us the ablility to track content ads seperatly (as in with another URL) and bid seperatly. I like to know hard numbers for ROI. I know that if I see a drop in overall that the content ads are probably the cause but if they gave me the option of it being a seperate piece of the adgroup, I could tweak the bid on just the content driven ad rather than the whole thing.

It would also be nice if I could just drop content driven for particular adgroups instead of having to do the whole campaign. If I was setting up my adwords as new I could fix it so that the ads that I didn't think would work on content could be a one campaign and the rest in another but its too late for that now for me. I am not going through all the work of rearranging for this.

If my ROI drops too much, I will have to abandon the whole content driven thing.