Marketing_Guy - 10:14 am on Feb 27, 2003 (gmt 0)

It may not necessarily line the pockets of bloggers.

It could be a "pay to get rid of advertising on your blog" scheme.

Google get money from advertisers for adwords / content ads. Google gets money from bloggers to get rid of advertising. :)

On another note, this has a minor implication for keyword domains.

If you run www.blue-widgets.com and your site is about blue widgets, then hosting content ads may not be an option for you.

After all, they would display Blue Widget ads, ie, your competitors.....

No so much a problem for information sites, though.

Ive sent an email to the big G for more info about criteria and payment for hosting ads. Will post back if I hear anything.

Scott