Ganceann - 10:08 am on Oct 2, 2008 (gmt 0)

EBay *built* its brand using paid search more effectively than anyone who ever posted on WebmasterWorld, so I think we should give them some r-e-s-p-e-c-t and note that those seemingly irrelevant ads are being managed to more exacting ROI standards, again, than most on this board.

EBay built its brand on the back of webmasters as well through affiliate programs - which have now gone on to EPN (with many people earning much less).

Google also built its brand on good faith from webmasters and now look to be trying to push webmasters aside to cater to corporates.