limitup - 2:53 am on Sep 17, 2008 (gmt 0)
Getting good relevance with your ad and keywords is the easy part. Anyone can do that. The landing page part of the equation is the problem. Like when I bid on my brand name, use the brand name in the ad, and link to a page that is obviously about my brand name, and Google says everything is great except my landing page isn't "highly relevant". Or the other example with the car dealer. It's just ridiculous. This is my own $@#$@! brand name, with a highly optimized page. There is no more relevant page on the entire Internet than the one I linked to in my ad!