The reality is that AdWords is putting some considerable weight onto ads. I personally disagree with that weight. I think it’s too much.
Ads should carry weight as they are the only thing people see when they use AdWords. They don’t see sites until they click onto an ad.
Still, having (in old times) QS of a keyword going from OK (0.15) to Great (0.05) just after a little tweak, that’s something I do not welcome.
Going back to the comment – you’re absolutely right, “organic” people have to think about that side of the complete PPC world.
We all have two choices – to complain and express ourselves here and elsewhere – or to adapt and figure what can be done so we continue to perform.
“Who Moved My Cheese” has not been sold in millions of copies for nothing.
Get back to work... and do something.