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---- New Adwords Features - Tools and Reporting


charly1104 - 7:15 am on Nov 6, 2004 (gmt 0)


Hi Rezone, I guess the experience of the new tool is based largely on the type of reports users generally request and the type of features they use. In my case, I do not have any Ad groups with more than 700 keywords, I also do not need XML feeds or post reports on my web site. I basically used to run simple ad-hoc reports that came back instantly and e-mailes some reports on a daily basis to end customers and they would see them in HTML format.

So it seems the improvements that have been made provide better stability and peformance on big reports. In my particular case, I was better off with the old tool.

I still think however that Google could have done a better job at testing this thing out. For example, they could have let some of their users use it as part of a pilot program and that would have eliminated some of the basic errors that users have been reporting. My impression is that the new tool was only tested by internal Google people and not by real end users.

Charles


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