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---- New Adwords Features - Tools and Reporting


redzone - 4:59 am on Nov 6, 2004 (gmt 0)


AWA thanks....

Charlie, I'm not sure what you are referring to, but the new reporting system "as a whole" is far better than the old system.

1. You can get totals by just downloading the csv or tsv format directly into excel. Once the XML data option formats decimals properly, you could automatically download the data, and create online reports for your customers on your own web site.. You could still do it with either the CSV or TSV formats also.. Worst Case, email the CSV/TSV formats to your customers.

The old system literally choked on large AdWords accounts. We constantly had to request tech support to obtain reports on simple time period requests like "yesterday". Now, we can request a daily cost report on a GAW account with 100,000+ keywords, and it's generated in less than 15 minutes.. Kudos to GAW on the performance enhancements.

One other fix I'd like to see, is occasionally we request reports, that go into a "failed" status. GAW's system should be smart enough to re-generate a report that fails due to an internal system error. (Pending/Completed) should be the only 2 status values that an advertiser sees.


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