PPC_Consultant - 10:08 pm on Sep 4, 2008 (gmt 0) [edited by: PPC_Consultant at 10:09 pm (utc) on Sep. 4, 2008]
I think even if you bid the KWs at $10, you will not be displayed all the time.. Keep in mind, Google makes money when the ad they display is clicked on. SO I bet they will use some kind of logic that determines what will make more money for them, a KW with $10 cpc or a $5 KW with twice the ctr? If I were them I would pick the latter, as it also means the other KW is more relevant and clickable. Google must show that they are driving traffic for their advertisers as much as trying to make money themselves..
[edited by: PPC_Consultant at 10:09 pm (utc) on Sep. 4, 2008]