---- Phrase vs Broad Match on a Single Negative Keyword
Rehan - 6:06 pm on Aug 6, 2008 (gmt 0)
Thanks for the link, RhinoFish. In that thread, AWA2 wrote:
However, unlike normal broad match keywords, broad match negative keywords are not expanded to similar terms or plurals, so the negative keyword '-maps' would not prevent your ad from showing on 'map of toronto'. As lengthy as some negative keyword lists can be, expanding negative terms to include similar terms would be more frustrating than helpful as you tried to decipher why a particular keyword term was not triggering your ad.
But this applies to the search network only. For the content network, it's a little different:
Negative keywords function on the content network in the same was as standard keywords do, i.e. they help develop a theme for your ad group that is matched to the theme of potential content placement pages. Negative keywords will impact these themes and help determine where your ad will show, but they will not exclude your ad from showing on a page because a term you have specified as a negative simply appears
So the answer to the original question above is that it depends on whether you're talking about the search network or the content network.