RhinoFish - 1:39 pm on Aug 1, 2008 (gmt 0)

One bit of advice on B2B... within the content network, generally there tends to be fewer target sites for B2B products and services, so use placement targeted more. In B2C, this is usually not doable, there's too many relevant sites, further, the margins generally don't call for more site-segregated management. In B2B, often the individual sales have a much higher margin associated with them and there are far fewer sites where your ad will appear... so run content, then pluck from it, the better performing and larger volume sites and manage them as placements to allow more control.