RhinoFish - 2:06 pm on Jul 31, 2008 (gmt 0)
Yep, but it's not so clean cut as to say it's good for B2B or bad or so so. It depends on the nature of your products and services, in addition, on the nature of what type of related content is to be found on the Internet, and how buyers typically discover / search for what you offer. So my opinion is that you're going to need to test. A few years ago, I would have said don't bother, the content networks at all the engines were overpopulated with nasties. G's content network is definitely worth experimenting.