linuskendall - 9:48 am on Jul 31, 2008 (gmt 0)

Interesting thread to read! I have been thinking about the content network, possibly experimenting with a couple of cherry-picked sites (with access to adplanner I think it makes things easier to choose some to try with).

However I'm unsure about the content network for B2B (that we're in). It seems that most of the successful cases here quote B2C efforts and especially in product arenas - is there anyone who has worked with B2B and the content network?