JamieBrown - 10:43 am on Jul 23, 2008 (gmt 0)

Really nice post. I think its very important to least look at different creative and keywords for the content network. Many advertisers just duplicate their current campaigns to content and hope it will work, but users are in a completely different mindset when browsing instead of searching.

Value and USP related messaging often works well in search - I find product related messaging working much better on content.