i haven't read the entire thread yet but to speak the truth i like this topic to bits. i'm a small business owner and i'm really about to give up on adwords. i guess i've been silly in playing the adwords game and i have wasted tons of my time. i'm thinking of hiring some experienced adwords professional to manage my account and i really hope this will bring me a better position to win this game. i hate adwords because they don't bring me a good roi and their cpc system's too complicated.moreover, as a starter, how could they expect me to set a minimum bid like $5 just in the effort to make my ads appear on the 1st search result page and then to compete with my gaint competitors? i know i should blame myself for being stupid to manage my own account tho. i do tend to think that adwords hates me.