moftary - 3:21 pm on Jul 26, 2008 (gmt 0)

I was going to start a new thread asking for advices for AW starters but it was nice to find this thread.

Yes, the system although features-rich but it is too complicated for a starter and data grabbed from keywords suggestions, traffic estimator, maximum budget, etc.. make small business starters very frustrated that they would give up the system in a couple of hours.

My adwords account is a few years old and I never used it but one time, a couple of years ago, with a few dollars budget over a couple of months and yes I managed to make a few conversions and the overall result was a success.

But the thing is back then all I had to do is to pick up a couple of very highly targeted keywords, setting CPC to the lowest I can get and daily budget to the maximum suggested one and starting the campaign.

Now when you try to be a serious advertiser, picking hundreds of suggested relevant keywords you get absurd CPCs and daily budget. You try to go with a reasonable daily investment to start with but you find out that this investment will get you no where to appear or to compete with other professional advertisers. Eventually you will think "I am not good enough for this".

I know my market is one of the most competitive markets, but the idea is the same; no matter what your market is you will still be beaten by the deep pockets professional advertisers when you are a small business starter advertiser.