fenway - 5:26 pm on Jul 23, 2008 (gmt 0)

Adwords has to work on the immediate $1, $5 and $10 min cpcs. The tool being too complicated for a new sme owner is only one factor. I understand the need to weed out the irrelevant/arbitrage businesses, but I've seen a lot of legit small businesses almost bail because of this as they think its hopeless after a month or two. They simply believe that "Google hates me." I have to constantly remind them that they don't hate you, they just hate new accounts and you just happen to be a new account right now. Then I have to say it again a month later. The ones that have hung there, woke up one day to Great Quality scores and .04 min cpcs. The others will probably never know.

IMO, they should at least tailor the min cpc's better. Blanketing $1, $5 or $10 over an entire account comes across as unscientific and careless and simply screams "pay us an entrance fee regardless of your relevancy." This has been going on for years. With all of the other amazing features that have been added, I find it hard to believe that this couldn't happen. Maybe it is being fixed and I don't know about it.

By the way, this is the case not only for sme's with smaller budgets, but larger companies starting new accounts, with really large budgets.