RhinoFish - 3:28 pm on Jul 23, 2008 (gmt 0)

"Both were on the verge of giving up AdWords completely, because they were racking up all these costs and didn't know how to set it up correctly, nor how to analyze the results and fine tune."

LOL, been my experience too. Some of my clients, ppc management and ppc consulting ones alike, don't understand how to track the source of their sales at all - I don't mean multi-touches or cross channel issues, I mean they have no idea where their sales are coming from at all. I often find them flushing huge tons down the Yahoo toilet and their AdWords efforts under utilized, like they started with overture a long time ago and then stopped learning or refining or even changing anything.

Consulting opportunities here are very deep.

And I think it's so easy to be done completely wrong, that many small biz's have trouble sorting it all out. Consider the noise that goes into the ears of the small biz owners - scammers calling them daily about seo and ppc "services"...