bakedjake - 5:51 pm on Jun 25, 2008 (gmt 0)

Jake referred to one of my posts about it as a little too close to a tin foil rant

I was a bit more naive at that point. ;-)

Google probably spends as much time analyzing data

There's a controversial op-ed talking about Google as the end of scientific modeling [wired.com] over at Wired today.

From that article:

For instance, Google conquered the advertising world with nothing more than applied mathematics. It didn't pretend to know anything about the culture and conventions of advertising — it just assumed that better data, with better analytical tools, would win the day. And Google was right.

In a previous life we used to have an expression: "It's the data, stupid."