netmeg - 5:28 am on Jun 21, 2008 (gmt 0)
As a publisher, I would like to see AdWords enforce the category selection advertisers select for their Referral ads. I have a section of a site for which I want ONLY automotive ads. I would like to add the entire automotive category, but it's chock full of stuff like dating ads, something called a fat burning furnace, baby newsletters and so on. Nobody seems to be minding the store on this. The people who visit an automotive-themed page are not likely to click on these ads, so it's a lose-lose-lose proposition for me, Google, and the advertiser. Clean 'em up, please!