Marcia - 4:16 am on May 9, 2008 (gmt 0)

That didn't take long, and it's a good idea.

Adwords blog post on load time [adwords.blogspot.com]

To clarify this from the page on how load time is evaluated [adwords.google.com], though:

Currently, landing page load time measures the time it takes to download the HTML content of your landing page. However, in the future, the load time of images, flash, video, JavaScript, and other components will be considered as well. We therefore recommend that you optimize all components of your page for the quickest possible load time.

Is it now just the HTML content that's being evaluated, with the other components mentioned not being factored in yet?