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wheel - 1:18 pm on Apr 24, 2008 (gmt 0)
If you don't have traffic, that's not an adwords issue, it's an SEO issue and suggest you start a seperate thread for that. You should also Google 'the lazy monetizer'. Sugarrae, a mod here in the links section has an excellent article on better ways to monetize your site than using adsense.
I'm no adwords expert; I only use it on site's I'd be too embarrassed to put an affiliate link on :). I do know that in addition to traffic you have to be knowledgeable about placement and other things to make it perform.