From the above link:
Why no immediate action will be taken on existing ads? What prevents Google AdWords to do it?
I thought about this and the only I could figure are those two:
- Google AdWords’ technical inability to find all these
- Google AdWords wanting profit from both VALID ads and those INVALID. The real profit here is the difference that VALID ad pays because of INVALID one.
I wish I could find a way to make Google pay back all those "pennies" they've gathered because of those price differences. This has almost become like a part of their “pricing” algorithm - using offenders to get more money.
One would expect that. This just proves that display URL policy offenders, for last three years, have been profiting quite a bit, in many ways, compared to those that run their own sites. You DO IT WRONG, you pay less as your QS rocks. You DO IT RIGHT, you get minimum bid of $5 or more. You, the one that is doing it right, call Google and tell them about multiple offenders of the policy, Google says “thanks” and does nothing.
This is VALID 100%.
We talk about example.com vs. example.net or badexample.com
My comments are about affiliates. I know there are merchants that use multiple accounts and invalid display URLs in order to run two or more ads at the time. That would fall under same category, bottom of the advertising.