rsteven - 4:15 am on Apr 1, 2008 (gmt 0)

I am very surprised by the reactions to this BETA.

It seems to me that Google are exploring a mechanism to offer "additional relevant" traffic that may not have been explored by the AdWords administrator.

Agreed we have to wait and see how accurate this is.....

- Google are a business not some fluffy research friend (yeah they exist to make money so get over it!)

- Goole are not stupid and would not "rip off" customers, that is far to short sighted

- It is up to you whether to use it. If it works use it, if it doesn't then don't.

- There is no removal of control from the current situtation. It is additional functionality.

Personally I welcome tested "working" functionality that brings more configurability to adwords.

Cheers,

Richard.