Tourz - 12:23 am on Mar 15, 2008 (gmt 0)

I have to agree that the term “slippers” is not even remotely similar to “shoes” and even the term “shoes” is so broad that I hardly think someone selling “adidas shoes” would want the zillions of clicks that the term “shoes” would bring. I mean that would give you baby shoes, dress shoes, designer shoes, and who knows what else.

If your ad says "Adidas Shoes -- Seven kinds of Adidas runners, size 6-12." then you should not have problems with that kind of ultra broad match.

Your ad should keep the traffic targetted even if the search term is not an exact match. Reaching your inflated budget should bring extra profits that more than makes up for the added costs. If you guys are not seeing this there must be a problem with the landing page and/or ad text.

People who shop for slippers might also buy a pair of shoes. I know my wife doesn't stop at one thing when she's out shopping, does yours? :-)