skibum - 2:29 am on Mar 7, 2008 (gmt 0)

We got a call from Google about this a while ago. Were informed it would be opt-out, just like content when that launched. Many clients still won't use content because they got burned so badly on that or knew of people who did. All of these things should be opt-in. If advertisers benefitted from them, then they would go in and turn them on if Google provided the option to do so.

I'd love to hear the definition of relevancy at the plex. Apparently broad match contributes to relevancy so this must make things even more "relevant". We've seen variations of this for quite sometime. A campaign with some keywords that get great CTRs and generate good returns maxes out for the day and then the AdWords algo seems to search through the rest of the campaigns and find something to broad match out to the keywords that were in the maxed out campaign and the client flips out because the "wrong" ads are showing. Gotta keep as much as possible on phrase & exact.