Israel - 7:29 am on Feb 28, 2008 (gmt 0)

Johnie, I completely agree with you. Just like it has been stated here, my budget is set much higher than my actual spend. There is a good reason for this too

For similar reasons, I'm in the same boat. Forgive me for not catching up on every post in this thread. It's a bad time of year for me to 'tweak' and I've got my campaigns where I want them for now while I work on other projects. I'm getting a decent profit and will refine it when time permits. My other projects pay by the hour, whether I do good or bad ;)

So can someone please provide the definitive answer on this one?

Will Ultra Broad Match be an 'opt-in' or the default when it goes live?

If it catches me by surprise, it will cost me plenty, likely for no gain.

"Expanded broad match" was crazy enough, but it too suits my purposes in certain ad-groups.

The "Ultra" version scares me!

Thanks,

Israel