handsome_rob - 9:18 pm on Feb 27, 2008 (gmt 0)

An excellent question from BDuns:

"WHY does Google insist that they can do a better job of targeting my customers?"

If you were to browse through Google's job postings at any given point, you'll see that they're mostly looking for people with computer, engineering or math backgrounds -- NOT MARKETING. In most companies, managing PPC campaigns falls in the lap of the Marketing department... so why assume that your software engineers know more than I do about marketing to MY customers?