toddb - 6:58 pm on Feb 26, 2008 (gmt 0)

What is so amazing is if I sold "adidas shoes" on my website and absolute matched [slippers], I would get killed by quality score do to the fact that I don't sell slippers, mention slippers in the ad or on the landing page.

So it is really cool that all my work towards greater relevance can have been avoided by just using broad match.

Google, I have just pulled out my remaining three hairs....