Chris_D - 8:10 am on Feb 26, 2008 (gmt 0)

Expanded broad match has proven to be a disaster for many savvy agencies/ advertisers. G decides to add in e.g. models you don't sell.
This sounds like an ultra disaster.
So if I sell shoes you'll show my ads when people type slippers?
So much for relevance....
Did Looksmart buy Google when I wasn't looking? This 'strategy' smells like Looksmart 2003/ 2004 post microsoft....