greenfrog - 12:53 am on Feb 26, 2008 (gmt 0)

More traffic = more cash only works for Adsense...not Adwords. Or at least not in my experience. To be successful I need to be focused on converting words and excluding non-converting words.

Not all traffic is considered equal.

If you don't watch your account closely, Adwords, will send you so much garbage traffic you'd be amazed. And I suspect it will only get worse. And don't forget for all non-relevant traffic, they still charge real money.