travelin_cat - 8:58 pm on Feb 25, 2008 (gmt 0)

In the travel sector, we need to be as exact as possible with our keywords. The competition is way too intense to spend money on things that we have not properly researched.

We always turn off any type of broad matching. Nobody knows what works for us not Google, Yahoo or MS.

I can't imagine this would be forced on us. If so, we would cancel our account.