TravelSite - 10:13 am on Feb 25, 2008 (gmt 0)

Personally I don't think that this is a positive move for advertisers, though I have to admire it from a Google/business perspective.

Those who don't know Adwords well will end up spending a lot more (their full budget for the year).

Those who do know Adwords well will also end up spending a lot more - as they'll see many extra adverts appearing for their search terms, pushing up average costs.