johnnie - 2:17 am on Feb 25, 2008 (gmt 0) I think google would be very wise to make this opt-in (or suggestion-based), or people might just get very angry.
To be honest, I find this new 'feature' a complete outrage. Who is google to mess around with my cash? This is MY money they are playing with. I demand complete total control over where (read: which keywords) MY money is going. If I bid on a keyword (regardless of match type), I bid on it based on my keyword research and my perceived trust on its ROI. Google simply does not have to the right to recklessly hand my cash to a bot which obviously has more profit in mind. You shouldn't view this as a nice gesture or anything like that: google just wants to squeeze more profit out of our campaigns. That, in my opinion, is pure evil.
I think google would be very wise to make this opt-in (or suggestion-based), or people might just get very angry.