GAnalyticsAdvisor - 5:02 am on Mar 6, 2008 (gmt 0)
As AdWordsAdvisor said, our schedules have been unusually busy recently. I do apologize for being MIA.
Now, on to the questions!
Sorry it took me so long to respond - I don't get here as often as I'd like these days.
Actually, I already had, about a month ago, and I got back an email last week (after a month?) saying they were aware of the problem - it's something to do with putting data in the custom field - and they were working on a solution. Meanwhile, I found a workaround by co-opting another field.
Umm, I'm having accuracy problems with urchin.js too. Thought I'd mentioned that. I don't see any zero revenue transactions, like with the new code, but the reports are different from one section of GA to the next.
We haven't seen wide discrepancies with the urchin.js code, but I do thank you for posting the following information:
For example, for the period from Jan 27 to Feb 26:
On the Ecommerce Overview page, it says 859 transactions, 340 products, $112,587.69
On the Transactions page, it says 858 transactions generated $112,587.69 (I assume this number is minus shipping since shipping is listed at $16,673.85)
On the Product Overview page, it tells me 340 products generated $93,758.43.
Somehow I lost a transaction between the Ecommerce Overview and the Transactions page, and I don't understand the dollar amounts at all - even if the $112k includes shipping, the $93K product number plus the $16k shipping don't add up to the $112k total.
Now, to *really* screw this up, the actual totals out of the actual store for that period of time are $103,108.77 for product and $17,896.29 for quoted shipping - and that was AFTER a handful of cancellations, which obviously GA wouldn't know about.
And this is all with urchin.js. And I have the similar situation across four separate Ecommerce sites, two of which are Zen Cart, one is OSCommerce, and one we wrote from scratch.
You can understand why I'm confused and disoriented, ork ork. We have sent this data off to support, more than a month ago, but after a couple of initial exchanges, no more communication in weeks.
With personal experience using Zen Cart & osCommerce along with Analytics, I can assure you that discrepancies such as the ones you're seeing aren't normal. If you have a moment and would not mind, please send me a private message with your UA Account number. I'm curious to take a look!
I'll also be able to submit your questions to the team as a use case.
(And I haven't checked any of this against AdWords data yet)
All that said, I came up with another idea that I would like to see in a future version, if you don't mind the suggestion. Have you considered something like an MCC for Google Analytics? I create and maintain a lot of accounts and profiles for my clients, and they're all linked in to my Google Analytics account. Over time I have developed a set of common filters that I need to be able to apply to all the accounts linked in to mine, but there's no easy way to do this. In an MCC type situation, I could create all my filters in MY account, and then apply them to all the accounts I'm linked in to for which I have administrator access.
Just a thought.
Excellent suggestion, netmeg. I can assure you that a feature enabling this setup is most definitely something we're looking into.
(oh, and I *desperately* need to be able to sort by transaction number! I dunno why all the other columns are sortable and that one isn't?!?)
Sit tight ;) I've passed this feedback onto the team.
(I managed to get back in shortly after I wrote the above, but it was too late to edit it out here)
Another situation I don't understand, and this has to do with AdWords and Analytics.
I have some campaigns that are showing no visits in Analytics (and zero or negative ROI) when I happen to know for a fact they are getting *some* revenue - one in particular shows 529 clicks this month, out of 13,991 impressions, and 24 conversions. But in GA, it shows zeros across the board. This is not a new campaign; we've been running it for years, and other campaigns and ad groups seem to be working fine, so why wouldn't this one? What would cause GA not to pick up data that AdWords seems to be able to? The code is in the common footer of a dynamically driven site, so there's no question of it being different on those pages. I have this happening in more than one campaign.
My first instinct is that this is an issue with your tags. Once again, I'd be happy to take a look at your specific account.
I for one would like to hear about your questions and bugs - maybe they are something I am experiencing too, or maybe something I should be looking at/for.
I would too! This is all great feedback for me to pass on.
I have a few questions and would be greatful if you can help with any of them:
Page Overlay Tool: Showing the number of people clicking on a link is great, but is it possible to also show the number of people clicking on a submit button? That way I could tell how many people use our booking engine, and how many choose to click on a link to view other content.
It's doable; I'd suggest tagging the submit button itself with a pageTracker call (or UrchinTracker if you're using urchin.js). This will assign a specific pageview to the onSubmit.
Afterwards, you'll be able to define that action as a goal, and view those statistics in the Site Overlay report.
Is it possible to order transactions by a combination of both the landing page and the search term (or ppc term) it was found for? E.g. It would be useful to know that we had 5 sales from people landing on a certain page for a certain keyword, as obviously we could take out a ppc ad for that page, and for those keywords. Is it possible to do show this somehow?
Yes - but it's not inherently built in to the program. I'll be discussing this idea with my team early next week, and can update you then.
We have sites that do both online bookings and that generate product leads where the price and details are known, but where the customer has to fill in there contact details (we call them back, but not all convert). What's the best way of recording both types of transactions on Google Analytics, while still allowing us to easily break things down into real online bookings, and leads when doing reports?
As you can suspect, conversions that happen off of the website (i.e. phone calls, emails, etc) are fairly hard to track using conventional Analytics packages. We've seen various sites in the Travel industry set up specific landing pages for use by people who receive orders offline, which tie in to Analytics.
Finally, and this is slightly off topic, are there any resources that show average conversion rates, bounce rates etc for different industries as a very rough benchmark for comparison?
We're working on expanding industry - specific information right now. We should have some information up soon.
Searches on Google Images are not passing keyword data to GA. I have a client that is getting significant traffic and sales from image searches, but GA isn't giving me a clue about what's exactly going on.
I've personally never come across this use case; however, I'm looking into this and will update the thread shortly.
I thought we would create a separate post for each separate issue: