netmeg - 8:15 pm on Dec 17, 2007 (gmt 0)

It really depends on the niche, and yea, I'm seeing some just priced outside of reality these days. I have keywords with a QS of Great in accounts that should have very high quality scores, but they still have minimum bids of 30 cents. For some products/niches, that works. For others, it doesn't - and I have to go over to MSN for those (Yahoo tends to be even more expensive in my experience) I also go looking through my reports to find more long tail search keywords.