King_Fisher - 8:50 pm on Oct 29, 2007 (gmt 0) This may or may not fit your marketing program, but it has always worked well
Here is what I do on a new site. I set a moderate price on my better keywords
Not too high or low. Put a pretty good size daily budget on. Keep it on for
24 hours daily. When the high bidders have spent their budget or vacate their
their normal time slot, you should be able to move up the page and garner some
traffic. Conversion of course always depends on the site, content, the offer, etc.
This may or may not fit your marketing program, but it has always worked well