---- Is it a good idea to use Google's optimization team?
anallawalla - 12:04 am on Oct 9, 2004 (gmt 0)
The jury is still out here. We've added 30-40 suggested terms but at low bids, rather than the suggested default high bids. I have been monitoring their ranking and raising them, but no conversions from them so far.
Yes the fundamential problem with Google's optimization services is that their teams are tasked and evaluated by getting more money out of you, the marketer.
Isn't that business? :) I like receiving suggestions from the PPCSE rep - I don't have to accept them.
As has been stated, CTR is not ROI. CTR does not help the marketer, nor the end user, IMHO, the only one it helps is Google.
All the same, high CTR is valuable to the marketer in showing that the creative is working. This can be because it is misleading - you may be misleading the clicker without realising it. If the ad is not misleading, the landing page might be poor and needs your attention.