biking4jesus - 11:57 pm on Sep 25, 2007 (gmt 0)

Very interesting to see this feature released. Last week at a YSM workshop, they announced the same feature for their platform. This ability to optimize accounts with complete conversion data is a great method of bid management IMO. I have been a client of Efficient Frontier for over a year and their methods go further that the two current offerings by Google and Yahoo.

Taking a quick look at the Google service I saw the following-

-requires 300+ conversions in the last 30 days. This may be a high hurdle for advertisers to cross.
-advanced features like preferred bidding, adv bid scheduling and use of adwords editor are not supported. This is likely just because of the product's infancy but these tools are necessities for advertisers looking to do this on their own without the help of another third party.
-I am assuming the conversion values being passed back into the conversion optimizer are not very detailed, or at least advertisers cannot make use of passing detailed data. Say you want to optmize CPA or ROAS from a conversion profit aspect, I don't know if that can be easily accomplished.